I haven't posted in over a month.

And of course finals week is the best time to start up again.

Well, today boys and girls, we're gonna talk about advertising.

Right now I can't sleep, and so I was Stumbling through games online. During the loading process of one of the games, there was a commercial for MultiGrain Cheerios. The commercial went something like this:

Two women are doing their laundry at the laundromat.

Red-haired white woman: Hey, can I borrow a quarter?

Brunette white woman: Yeah sure. Are your clothes not dry yet?

Red haired white woman: Oh, I'm trying to shrink them. I've lost weight! None of my clothes fit me anymore!

Brunette woman, looking slyly and jealously at the other: How did you do it?

Red haired woman: Oh, ya know, just by eating right and exercising. And I switched to WHOLE GRAINS!

Brunette woman: Whole grains, huh?

Announcer's voice: Studies show that people who include more whole grains in their diets have a lower body weight than people who eat less whole grains. MORE GRAINS, LESS YOU.

Ok, first of all, people, this nasty little advertising campaign is based on twisting words. People who eat more whole grains tend to weigh less. Ok. But not BECAUSE they eat whole grains. Now, I am totally advocating whole grains, because they are delicious and nutritious. YUM. But suggesting to people that whole grains will make you lose weight? Misleading and ridiculous.

The brunette woman (or whatever hair color she has; regardless, the FATTER one. Which, hello, she just looks normal and healthy and NOT FAT. But of course, in comparison with the red head, she does look fat, if we're basing "normal" off of the woman who's lost weight, which no healthy person ever should, but which this commercial is doing.) looks at the other woman with such unbridled jealousy and almost HATRED that, I'm assuming, the advertisers wanted every woman to identify with. Who doesn't have a friend that they think is smarter, skinnier, better, funnier, prettier, more kind, more WHATEVER than themselves?

Now to the real point of my post.

MORE GRAINS, LESS YOU.

Less you? Why would you ever fucking want LESS of yourself? This statement doesn't only imply less of your physical body, but less of your fucking soul, man! And anyway, what's wrong with the amount of you that you have right now? Is there too much "you"? Who gets to decide how much of "you" you're allowed to have? How much space you're allowed to take up with "you"? Because last time I checked, there was plenty of room for all of those "you"s out there. Yeah, I get it, this commercial is (somehow) attempting to advertise a healthier lifestyle filled with rainbows and kittens and whole grains. I see that. But the intense scrutiny of the woman's weight, coupled with the advertising slogan?  This statement is so ridiculous and so leading and so fucking WRONG.

I found a link that advertises this cereal, and, while it doesn't have the video, it has the phrase, right there at the bottom. More grains, less you.

All righty people, I'm going to attempt sleep. Wish me luck.